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Our story

About Atelier Nouvelle

Studio filled with natural light

Atelier Nouvelle began with a wardrobe that was too full yet never felt complete. We wanted to do things differently: design fewer pieces, but make them better. Each season, we present a handful of items that work together, complement one another and last for years.

We choose fabrics for both their feel and performance: how satin drapes after a day, whether merino remains soft and whether denim keeps its shape after the third wash. A design only enters production once its fabric passes these tests.

We produce in small runs with ateliers we have long-standing relationships with. That can mean waiting for a new delivery—but it also means minimal overproduction and close attention to fit and finish.

Have a question about sizing, materials or an order? We are happy to answer personally.

Our company and business model

Atelier Nouvelle is an online fashion boutique (business-to-consumer webshop) selling contemporary designer fashion for women directly to customers through this website. Customers order and pay online; we pack and ship each order to the address provided. We sell only our own small-run collections, with no physical shop, marketplaces or resellers.

Company name
深圳市艾数信息技术有限公司
Registration number
91440300326479920G
Legal representative
钱睿
Registered address
Yuanzheng Venture Building, No. 19 Langshan Road, Songpingshan Community, Xili Street, Nanshan District, Shenzhen, Guangdong, China
Email
info@atelier-nouvelle.com
Phone
(+86) 755-6166-2316