Our story
About Atelier Nouvelle

Atelier Nouvelle began with a wardrobe that was too full yet never felt complete. We wanted to do things differently: design fewer pieces, but make them better. Each season, we present a handful of items that work together, complement one another and last for years.
We choose fabrics for both their feel and performance: how satin drapes after a day, whether merino remains soft and whether denim keeps its shape after the third wash. A design only enters production once its fabric passes these tests.
We produce in small runs with ateliers we have long-standing relationships with. That can mean waiting for a new delivery—but it also means minimal overproduction and close attention to fit and finish.
Have a question about sizing, materials or an order? We are happy to answer personally.
Our company and business model
Atelier Nouvelle is an online fashion boutique (business-to-consumer webshop) selling contemporary designer fashion for women directly to customers through this website. Customers order and pay online; we pack and ship each order to the address provided. We sell only our own small-run collections, with no physical shop, marketplaces or resellers.
- Company name
- 深圳市艾数信息技术有限公司
- Registration number
- 91440300326479920G
- Legal representative
- 钱睿
- Registered address
- Yuanzheng Venture Building, No. 19 Langshan Road, Songpingshan Community, Xili Street, Nanshan District, Shenzhen, Guangdong, China
- info@atelier-nouvelle.com
- Phone
- (+86) 755-6166-2316